• services-img4Fulfillment
    Kelly Direct assembles, warehouses and ships merchandise and promotional products all over the world.  We have managed thousands of fulfillment projects and shipped millions of items...   More>>
  • Warehousing and Logistics
    Kelly Direct manages dozens of highly-vetted fulfillment and freight companies in the US with millions of square feet of warehouse space and excellent resources in Mexico, Canada and Europe..... More>>
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    Shipping and Supplies
    Kelly Direct's volume discounts on shipping, packaging and other materials dramatically cut costs... More>>
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    Management and Consulting
    Kelly Direct applies decades of experience to manage individual projects, ongoing fulfillment programs and corporate-wide supply chain initiatives...  More>>
Direct Mail & Social Media - A Sweet Combo
Whoever thought that direct mail would save the day when an American candy manufacturer, looking to breathe new life into a worn and tired candy brand, saw consumer participation increase by seventeen times the original estimate? 

It started in this innocent way...

A nationally recognized candy maker developed a social media campaign to breathe new life into one of the company’s taffy style candy brands, originally launched in the US market in the early 1950’s.

Utilizing a sampling and trial strategy for the campaign, an offer for a FREE CANDY BAR and discount coupon for purchasing more at retail was communicated through social channels.  To redeem the offer, the consumer had to “Like” the company on their facebook page.

The original estimate for the campaign was to attain 3,000 LIKES.  Over the weekend in which the program launched, however, the campaign went viral and the total number of participants grew to 40,000! The company decided to limit the promotion to the first 50,000 consumers.

The campaign was a wild success, but how was this going to be fulfilled to the consumer? After all, the company was afraid that their facebook page could suddenly register thousands of negative comments, as opposed to tens of thousands of LIKES if the Free Candy Bar arrived late - or worse, in bad shape.

Kelly Direct to the rescue!

First, the database, candy bars and coupons were delivered to Kelly Direct's climate controlled warehouse.  Several shipping options were considered to minimize shipping charges and maintain product efficacy.  Ultimately, the US Postal Service was selected as the best fit. All 50,000 items were shipped and received with 5 days.

Success! In addition to an additional 50,000 “LIKES” on the brand’s facebook page, hundreds of positive comments were posted by consumers after they received their candy bars in the mail.


Kelly Lynn Bennett is President/COO of Kelly Direct, a unique campaign strategy and execution firm providing marketing, media, management, and fulfillment logistics services. For more information go to or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Australian Product Launch

Oxnard, CA - Kelly Direct Inc. has earned an exclusive warehousing and fulfillment contract with Australian firm Vani-T.  Vani-T is Australia's leading professional spray tanning, "bodywear" and mineral cosmetics brand.

Vani-T was first introduced to the Australian marketplace in 2004.  Today, Vani-T products are available at over 15,000 retailers in 10 countries.  The selection of Kelly Direct represents the company's launch into the domestic United States marketplace.

Vani-T products have been featured in many international and US publications and have a cult celebrity following.  Products include professional tanning solutions, retail self tan products and mineral cosmetics.  All products are rich in natural and organic Australian ingredients. Vani-T's ethos, "Eco-Glamour", demonstrates the firm's commitment to a unique fusion of ethics, purity of ingredients and glamorous packaging.

Kelly Direct will be managing shipment of product initially to retailers and salons, with consumer integration and fulfillment to follow.

"We selected Kelly Direct because of their quick response, competitive pricing and customer service.  The facility and systems are top notch.  We are excited to launch in the US with Kelly Direct as our fulfillment and freight partner," says Nick Vrees, Vani-T's CFO.

Kelly Direct provides warehousing, distribution, assembly, fulfillment services and freight services for Fortune 500 companies, agencies and non-profits.  More information is available at

Foreign Trade Zones


Some high-volume merchandise programs may benefit from the use of Foreign Trade Zone space. Kelly Direct works with three of these facilities.

What is Foreign Trade Zone Space?

Foreign Trade Zone space is an area of a country where typical trade barriers, such as duties, taxes, tariffs and quotas, are lowered to encourage new business and foreign investments.  Merchandise that lands at, and is stored in, an FTZ warehouse can typically save 3-10% or more on the cost-of-goods.

Most FTZís are located in developing countries (e.g. Brazil, El Salvador, Honduras, Kenya, Guatemala), making it difficult and risky for domestic corporations to benefit.  But, Kelly Direct now offers the cost reduction benefits of FTZ space right here in the United States ñ in Southern California, in fact!  

How Does It Work?

Duty Deferral:  Imported products admitted to the FTZ are not entered into the Customer territory until their withdrawal from the FTZ.  Therefore, users obtain a cash flow savings by deferring duties until the merchandise leaves the FTZ for consumption by the US consumer.

Duty Elimination:  Imported products admitted to the FTZ and subsequently destroyed in the FTZ or exported from the FTZ are not subject to Customs duties.

Duty Reduction:  Imported products admitted to the FTZ can be placed in a special status that allows the merchandise to be classified and appraised in its condition as withdrawn from the FTZ.  For manufacturers, this means that imported components with a higher duty rate can be classified and appraised in its finished product form, with a potentially lower rate of duty, thereby reducing the amount of duty owed.

Weekly vs. Daily Entries:  Brokers fees and merchandise processing fees paid may be significantly reduced by filing weekly entries as opposed to daily manifests or one per shipment.

Fast Track Your Containers:   Users may obtain permission from Customs to move merchandise directly from the port of arrival to the FTZ, avoiding delays at congested ports and minimizing inspection time at the ports.

How Do I Get Started?   

While the application and approval process for becoming a Certified Free Trade Zone space is a long (up to two years), and expensive ($100K+) process, Kelly Direct can provide you with access to the savings and benefits of a Certified FTZ facility without becoming one.  A simple application is all that is necessary to take advantage of this opportunity.

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