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Australian Product Launch

Oxnard, CA - Kelly Direct Inc. has earned an exclusive warehousing and fulfillment contract with Australian firm Vani-T.  Vani-T is Australia's leading professional spray tanning, "bodywear" and mineral cosmetics brand.

Vani-T was first introduced to the Australian marketplace in 2004.  Today, Vani-T products are available at over 15,000 retailers in 10 countries.  The selection of Kelly Direct represents the company's launch into the domestic United States marketplace.

Vani-T products have been featured in many international and US publications and have a cult celebrity following.  Products include professional tanning solutions, retail self tan products and mineral cosmetics.  All products are rich in natural and organic Australian ingredients. Vani-T's ethos, "Eco-Glamour", demonstrates the firm's commitment to a unique fusion of ethics, purity of ingredients and glamorous packaging.

Kelly Direct will be managing shipment of product initially to retailers and salons, with consumer integration and fulfillment to follow.

"We selected Kelly Direct because of their quick response, competitive pricing and customer service.  The facility and systems are top notch.  We are excited to launch in the US with Kelly Direct as our fulfillment and freight partner," says Nick Vrees, Vani-T's CFO.

Kelly Direct provides warehousing, distribution, assembly, fulfillment services and freight services for Fortune 500 companies, agencies and non-profits.  More information is available at