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Fulfillment by Drone

Amazon founder and Chief Executive Jeff Bezos introduced a futuristic delivery-by-drone concept during a recent segment on CBS' "60 Minutes".  Developed in Amazon’s next-generation research and development lab, Prime Air, would:

  • Utilize unmanned aerial vehicles to deliver packages
  • Accommodate packages up to 5 lbs.
  • Deliver packages within 30 minutes of the consumer’s online order
  • Be operational as early as 2015

 In an 80-second video clip (below) which demonstrates this technology, a shopper buys an item online.  The item is placed into a plastic yellow container and is picked up at the end of a conveyor belt by the drone, which takes off and soars over a grassy field before depositing the package outside the shopper's doorstep.

Click here to view:

  1. The exciting Prime Air concept is being closely monitored by fulfillment and transportation professionals.  Many questions abound:  Overcoming FAA rules and regulations, the drone’s range and battery life, inclement weather considerations and others.  Nonetheless the concept is intriguing and a giant step forward in the ever-changing world of product fulfillment.

Sources:  Amazon, CNN, Los Angeles Times